Should schools use social media?

Barbara Pesel

By Barbara Pesel
Community contribution / May 17, 2016

Social media can be great for schools – but it has risks and should be one part of a broader communications plan with clear goals, audiences and quality requirements.

Parents make huge sacrifices to send children to schools they perceive as superior – whether paying private school fees, driving ...

This story appeared in the Term 2, 2016 edition of TechnologyEd.

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By Barbara Pesel

Community

Barbara Pesel is the managing director of strategic communications consultancy Pesel & Carr, and has more than 25 years’ experience in corporate communications – particularly in the areas of education, health and technology.

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"We would never claim there are no risks to being on social media. There are risks that need to be managed. There are also risks to not being on social media – and benefits to being a part of ‘the conversation’."

— Barbara Pesel

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