Spread across TV, outdoor spaces, digital, print and radio, the targeted advertisements are designed to inspire young people to put teaching first in their university course preferences, and to consider teaching as an alternative when their ATARs are released on December 12.
“There’s never been a better time to think about a career as a teacher, with the opportunity to make a huge difference to the lives of the next generation of Victorians,” Minister for Education James Merlino said.
“Everyone knows a great teacher can make the biggest difference in giving students the best education.
“As we continue to build the Education State, we’re increasing the supply of high-quality teachers for Victoria’s schools, to ensure every student, regardless of where they live, has excellent teachers in their classrooms.”
With an additional 115,000 students expected to enter Victoria’s education system over the next five years, the campaign aims to ensure the demand for teachers is met.
In October, among a range of initiatives designed to boost the quality of teaching and learning in every classroom across the state, Merlino announced a broader $244.6 million package intended to attract teachers into hard-to-staff schools and positions.
Meredith Peace, president of the AEU Victorian Branch, said at the time that simply meeting teacher supply and demand was not enough, and called on the Government to address the workload crisis facing school staff.
“Workload is the underlying critical problem which contributes to staffing shortages and attracting teachers into leadership roles…
"The 2016 ACER workload study showed teachers are working on average 53 hours a week, principals on average 60 hours a week, and at least 50 per cent of support staff cannot complete required work within their paid hours,” Peace said.
“…(the) Government needs to go beyond meeting the demand for teacher shortages and employ more staff, so that teachers can spend more time focusing on teaching and learning and principals can be educational leaders rather than administrative and compliance officers.”
The investment is the biggest of its kind in the state’s history.