Marketing your school during a recession: expert tips

Arnaud Prevot

By Arnaud Prevot
Community contribution / December 6, 2018

Marketing a school, public or private, requires a different strategy if the economic situation is souring. Expert Arnaud Prevot gives us his take on how school leaders and administrators can best focus their marketing energies in testing financial times.

A growing number of economists in the United States and around the world are predicting that a recession will hit ...

This story appeared in the Term 4 2018 edition of LeadershipEd.

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By Arnaud Prevot

Community

Originally from France, Arnaud is a teacher, technology coordinator, and marketing committee member. Arnaud’s has followed his doctoral work on school marketing with over 60 articles and two books on the topic (A Perfect Fit, focusing on school marketing and It's Who We Are, focusing on school branding). He currently works at two schools in the Portland, USA. He is also a peer reviewed academic author and is always looking to integrate business concepts into educational management and administration.

@ArnaudPrevot

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