Expert tips for marketing your school's brand

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As school leaders who initially trained as classroom teachers, marketing probably wasn’t covered in your early, or even subsequent, training. Nevertheless, when competing for student enrolments, it pays to know some basic principles behind making your school image shine. Branding is all about crafting the image of your organisation or product in the mind of the potential client. This is often times easier said than done, since we often don’t have complete control of our brand.